Dreams And Details Academy

Welcome – We’re happy you’re here!

Looking for a way to get your hands on the book?
Buy the English book: Spintype (Print on demand)
Buy the Danish book: Gyldendal

The Dreams & Details Academy was founded by authors of the book by the same name, Jim Hagemann Snabe and

Mikael Trolle, with the dream of expanding the philosophy and the strategic mindset of the book to a wider audience.

The academy serves its partners in a variety of ways, including delivering key-note speeches, educating trainers on how to apply the model presented in the book, as well as consulting businesses in the use of the Dreams & Details model.

You are always welcome to visit us at Strandvejen 100 in Hellerup, or get in touch with us directly through email

Model Definition

The Dream is what we want to achieve. It is derived from the overall purpose and long-term strategy of the organization. The dream defines a relevant direction for the company, but not the plan on how to get there. The dream has to be ambitious enough to inspire the necessary changes and must be so inspiring that it motivates and engages. The Dream includes direction, ambition and inspiration.

The Details define which areas we need to transform and perfect in order to achieve the dream. In other words, the Details define which areas need the biggest change.  It is important to emphasize that we are not suggesting focusing on all details, but the few crucial details that need the most radical change to develop the needed capabilities and performance of the organization to achieve the dream. The details include the roles, the skills and the collaboration.

The Platform for change includes first of all a common Mindset for the organization. The mindset is derived from the dream and defines what people should have in mind, when they make decisions. As such the mindset enables people in the organization to make the right decisions in line with the strategic priorities. The Platform also includes a common Framework for the organization. The framework defines the boundary conditions, structures and rules within which the organization works. The framework allows people to act according to the “rules of the game”. In other words, the Platform enables employees to unleash their potential by allowing decentral decision making based on a mindset defining common priorities for decisions and decentral action based on a Framework defining “how we play together”.